Poster Analyisis - Casino Royale

This film poster is very eye catching as the main character James bond (Daniel Craig) is the main image in the centre of the poster, behind the main character there is a silhouette of a women, this keeps the audience in suspense and keeps them guessing. Although it meets the expectations of an action film that there is always a women that the main protagonist falls for. Again this poster doesn't give too much away but in the background it does show a building which is named the Casino Royale which is obviously the film title so this will play a big part in the film, but again the name of the building is not very visible so most people just taking a quick glance at the poster would probably miss it because the font is so small. On the poster it has James Bond facing the audience in his dinner suit which portrays that he is smart and he is also holding a gun which shows to us that there is going to be action involved and this links this film to its genre of action, Although he is wearing his dinner suit he bow tie is un done which shows a sense of him rebelling. The title “Casino Royale” is at the bottom of the poster so it doesn't’t loose focus of the new James bond. The colour scheme consists of three main colours and they are white, black and grey and this could give the sense of a dark or gloomy atmosphere within the film but of course we as the audience don't know that until we watch it so again we are drawn into watching the film. In the middle of the poster it has the film title in white writing and this stands against the black and grey background so they have generated a positive/negative effect to place emphasis on the title and within the title they have used the text to include the trade mark that is 007 but at the end of the 7 they have included part of a gun to represent a full gun and this once again shows that there will be action included in the film. Also along the left side of the poster there is another sign of 007 with a gun incorporated into it, this is a well known sign that many will relate back to James Bond films.